Page 15 - Gabrijela Kišiček and Igor Ž. Žagar (eds.), What do we know about the world? Rhetorical and argumentative perspectives, Digital Library, Educational Research Institute, Ljubljana 2013
P. 15
contents 15
4. Conculsion 361
References 362
Stakeholders in Promotional Genres: A Rhetorical Perspective
on Marketing Communication 365
■ Sabrina Mazzali-Lurati and Chiara Pollaroli, University of Lugano 365
1. Introduction
2. The Research Gap 367
3. The Rhetorical Situation 372
4. Stakeholders of a Text 374
5. Rhetorical Situation of Three Promotional Genres 378
5.1. In Terms of Genre 379
5.2. In Terms of Stakeholders 380
6. Educational Application 384
7. Conclusion 387
References 388
The Representation and Reception of Paraphrase in Newspaper
Headlines 391
■ Anita Runjić-Stoilova and Josip Galić, University of Split 392
1. Introduction
1.1. Headline, Figurativeness, Journalistic Discourse 392
1.2. Paraphrase – the History of the Term 393
2. Purpose and Hypothesis 394
3. Research Methodology 395
4. Results and Discussion 397
4.1. Representation of Paraphrase in Daily and Weekly 397
Newspapers
4.2. Reception or Recognition of Paraphrase in Daily 400
and Weekly Newspapers
4.2.1. different degrees of reception of headlines 401
by younger examinees
4.2.2. different degrees of reception of newspaper 403
headlines by older examinees
5. Conclusion 405
4. Conculsion 361
References 362
Stakeholders in Promotional Genres: A Rhetorical Perspective
on Marketing Communication 365
■ Sabrina Mazzali-Lurati and Chiara Pollaroli, University of Lugano 365
1. Introduction
2. The Research Gap 367
3. The Rhetorical Situation 372
4. Stakeholders of a Text 374
5. Rhetorical Situation of Three Promotional Genres 378
5.1. In Terms of Genre 379
5.2. In Terms of Stakeholders 380
6. Educational Application 384
7. Conclusion 387
References 388
The Representation and Reception of Paraphrase in Newspaper
Headlines 391
■ Anita Runjić-Stoilova and Josip Galić, University of Split 392
1. Introduction
1.1. Headline, Figurativeness, Journalistic Discourse 392
1.2. Paraphrase – the History of the Term 393
2. Purpose and Hypothesis 394
3. Research Methodology 395
4. Results and Discussion 397
4.1. Representation of Paraphrase in Daily and Weekly 397
Newspapers
4.2. Reception or Recognition of Paraphrase in Daily 400
and Weekly Newspapers
4.2.1. different degrees of reception of headlines 401
by younger examinees
4.2.2. different degrees of reception of newspaper 403
headlines by older examinees
5. Conclusion 405
