Page 14 - Gabrijela Kišiček and Igor Ž. Žagar (eds.), What do we know about the world? Rhetorical and argumentative perspectives, Digital Library, Educational Research Institute, Ljubljana 2013
P. 14
What Do We Know about the World? 307
308
4.1. Theory and Methodology 311
4.2. Materials Development and Teaching Intervention 311
5. Results 312
5.1. Qualitative Analysis 319
5.2. Quantitative Analysis 320
6. Discussion 320
7. Conclusion
References
V. media 327
329
Challenges of Rhetoric in the Era of “Bytes and Likes”
329
■ Petra Aczél, Corvinus University of Budapest 330
1. Prologue 331
2. Introduction 332
3. Rhetoric 335
4. Rhetoric and New Media 338
5. Visual Rhetoric 340
6. Spatial Rhetoric 341
7. Procedural Rhetoric 343
8. Aural Rhetoric 343
9. Epilogue in Lieu of Conclusions
References 347
The Cowboys, the Poets, the Professor ... – Antonomasia 347
in Croatian Sports Discourse 348
350
■ Ana Grgić and Davor Nikolić, University of Zagreb 353
1. Introduction 354
1.1. Between Metaphor and Metonymy 354
1.2. Sports Discourse and Antonomasia 355
2. Aims of Research and Methods 359
3. Results and Discussion
3.1. Target Domains of Sports Antonomasias
3.2. Metonymic or Metaphoric Origin
3.3. Antonomasia in Written and in Spoken Sports Discourse
308
4.1. Theory and Methodology 311
4.2. Materials Development and Teaching Intervention 311
5. Results 312
5.1. Qualitative Analysis 319
5.2. Quantitative Analysis 320
6. Discussion 320
7. Conclusion
References
V. media 327
329
Challenges of Rhetoric in the Era of “Bytes and Likes”
329
■ Petra Aczél, Corvinus University of Budapest 330
1. Prologue 331
2. Introduction 332
3. Rhetoric 335
4. Rhetoric and New Media 338
5. Visual Rhetoric 340
6. Spatial Rhetoric 341
7. Procedural Rhetoric 343
8. Aural Rhetoric 343
9. Epilogue in Lieu of Conclusions
References 347
The Cowboys, the Poets, the Professor ... – Antonomasia 347
in Croatian Sports Discourse 348
350
■ Ana Grgić and Davor Nikolić, University of Zagreb 353
1. Introduction 354
1.1. Between Metaphor and Metonymy 354
1.2. Sports Discourse and Antonomasia 355
2. Aims of Research and Methods 359
3. Results and Discussion
3.1. Target Domains of Sports Antonomasias
3.2. Metonymic or Metaphoric Origin
3.3. Antonomasia in Written and in Spoken Sports Discourse
