Page 8 - Gabrijela Kišiček and Igor Ž. Žagar (eds.), What do we know about the world? Rhetorical and argumentative perspectives, Digital Library, Educational Research Institute, Ljubljana 2013

hat Do We Know about the World? 48
49
2. To Propose an Argument, to Demonstrate, to Deduce 50
3. Argumentative Orientation 52
4. Posited and Presupposed 55
5. Argumentative Scales 60
6. Topoi 66
7. Polyphony
References 69
The Linguistic-Discursive Creation of the Speaker’s Ethos
for the Sake of Persuasion: A Key Aspect of Rhetoric 69
and Argumentation 71
73
■ Paul Danler, University of Innsbruck 74
1. Introduction 77
2.1. Argumentation vs. Rhetoric 81
2.2. The Question of Persuasion 81
2.3. The Role of Ethos in Rhetoric and Argumentation
3. The Linguistic-Discursive Creation of the Speaker’s Ethos 85
4. Concluding Remark
References 85

The Sokal Affair and Beyond: On the Strategic Use of Parody 87
in the “Science Wars” 88
89
■ Ana Dimiškovska, Ss. Cyril and Methodius University of Skopje 90
1. Introduction: The Origin of the Sokal Affair 91
2. The Argumentative Aspects of the Debate: Subversion 92
in Argumentative Discourse and Anti-Subversive Strategies 93
3. A Typology of Anti-Subversive Strategies 93
3.1. Appeal to Norm 95
3.2. Appeal to Institutional Authority 98
3.3. Ignoring the Sophist
3.4. Fighting Fire with Fire
4. The Strategic Aspects of Sokal’s Use of Parody
4.1. Triggers for the Activation of the Strategy
4.2. The Goal of the “Fighting Fire with Fire” Strategy
4.3. Conditions for the Successful Application of this Strategy