Page 347 - Gabrijela Kišiček and Igor Ž. Žagar (eds.), What do we know about the world? Rhetorical and argumentative perspectives, Digital Library, Educational Research Institute, Ljubljana 2013
P. 347
Cowboys, the Poets, 347
the Professor ... – Antonomasia
in Croatian Sports Discourse
Ana Grgić and Davor Nikolić,
University of Zagreb
Summary
News style (or journalistic style) relies on the frequent use of tropes, especially met-
aphors and metonymies. Previous research concerning Croatian newspapers (Ivas,
2004; Runjić-Stoilova, 2012) showed that antonomasia is also a very frequent trope
both in the headlines and in the body of journal articles. The aim of our research
was to further explore types of antonomasia in the sports news sub-style. The cor-
pus consisted of three groups of sports news: (1) sports news articles in daily news-
papers; (2) articles in specialized sports newspapers and magazines; (3) the prime-
time sports news in the daily news program of the three Croatian national networks
(HRT, Nova TV and RTL).
Three conclusions can be drawn from the analysis: (1) sports antonomasias most-
ly substitute names of athletes, sports clubs and national selections; (2) metonym-
ic-based antonomasias are most frequently used; (3) journalists tend to use antono-
masia more frequently in written articles than in television news.
Key words: antonomasia, metaphor, metonymy, rhetoric, sports discourse
T1. Introduction
here is no spoken or written discourse which is purely literal. Fol-
lowing this maxim, three equally mindful scholars – the rheto-
rician, the stylistician and the linguist – could look up figures of
speech in any discourse. Upon close scrutiny, none of them would fail to
find at least one figure of speech even in the simplest form of discourse.
But from this point forward their research would go in different direc-
tions. The linguist would treat all figures equally (because they are all
language products); the stylistician would be interested only in observ-
the Professor ... – Antonomasia
in Croatian Sports Discourse
Ana Grgić and Davor Nikolić,
University of Zagreb
Summary
News style (or journalistic style) relies on the frequent use of tropes, especially met-
aphors and metonymies. Previous research concerning Croatian newspapers (Ivas,
2004; Runjić-Stoilova, 2012) showed that antonomasia is also a very frequent trope
both in the headlines and in the body of journal articles. The aim of our research
was to further explore types of antonomasia in the sports news sub-style. The cor-
pus consisted of three groups of sports news: (1) sports news articles in daily news-
papers; (2) articles in specialized sports newspapers and magazines; (3) the prime-
time sports news in the daily news program of the three Croatian national networks
(HRT, Nova TV and RTL).
Three conclusions can be drawn from the analysis: (1) sports antonomasias most-
ly substitute names of athletes, sports clubs and national selections; (2) metonym-
ic-based antonomasias are most frequently used; (3) journalists tend to use antono-
masia more frequently in written articles than in television news.
Key words: antonomasia, metaphor, metonymy, rhetoric, sports discourse
T1. Introduction
here is no spoken or written discourse which is purely literal. Fol-
lowing this maxim, three equally mindful scholars – the rheto-
rician, the stylistician and the linguist – could look up figures of
speech in any discourse. Upon close scrutiny, none of them would fail to
find at least one figure of speech even in the simplest form of discourse.
But from this point forward their research would go in different direc-
tions. The linguist would treat all figures equally (because they are all
language products); the stylistician would be interested only in observ-
