Page 343 - Gabrijela Kišiček and Igor Ž. Žagar (eds.), What do we know about the world? Rhetorical and argumentative perspectives, Digital Library, Educational Research Institute, Ljubljana 2013
P. 343
challenges of rhetoric in the era of “bytes and likes” 343
- As an interpretive method to report on what are our culturally pat-
terned soundscapes and how they are imposed on us by media (im-
age) events.
Aural rhetoric, conceptualized as either a formation or a method,
is best considered the special capacity of new media rhetoric, or inte-
grates with the complex visual literacy which media requires. It “vocal-
izes” procedural new media spaces in which sounds contextualize imag-
es and images imbricate aural experience, offering sound arguments to
both rhetorical and new media theory.
9. Epilogue in Lieu of Conclusions
This theoretical essay pursued the unveiling of those perspectives of
rhetoric which its most common definitions suppressed for a long time.
It sought, also, new dimensions of new media understanding through
the consideration of visual, spatial, procedural and aural rhetorics. Not-
withstanding its age, the ancient faculty is invigorated and capable of be-
ing applied to new media events. This approach, comprising visual, spa-
tial, procedural and aural subdomains beside the verbal, strove to prove
that rhetoric was more complex than thought of generally. By these di-
mensions, rhetoric can be seen no longer as alienated from discursive
practices of digital and interactive new media. On the contrary, a natural
resonance is manifest. Therefore, rhetoric answers the challenge of bytes
and likes with its readiness to be redefined as the condition of multi-me-
dia existence and as the theory and practice of new media discourse.
Although much remains to be considered, elaborating on the rhet-
oric of images, spaces, procedures and sounds deepens our general and
specific understanding of both the classical discipline and new media
phenomena.
References
Aczél, P. (2012). Mediarhetoric: Complex Visual Literacy. Benedek,
A., and K. Nyíri (eds.). The Iconic Turn in Education (series Visual
Learning, vol. 2.). Frankfurt: Peter Lang, 67– 84.
Aristotle (1991). On Rhetoric: A Theory of Civic Discourse, translated by
G. A. Kennedy, New York, NY: Oxford University Press.
Arnheim, R (1969). Visual Thinking, London: University of California
Press.
Bender, J., and D. E. Wellbery (1990). Rhetoricality: On the Modernist
Return of Rhetoric. Bender, J., and D. E. Wellbery (eds.). The Ends
- As an interpretive method to report on what are our culturally pat-
terned soundscapes and how they are imposed on us by media (im-
age) events.
Aural rhetoric, conceptualized as either a formation or a method,
is best considered the special capacity of new media rhetoric, or inte-
grates with the complex visual literacy which media requires. It “vocal-
izes” procedural new media spaces in which sounds contextualize imag-
es and images imbricate aural experience, offering sound arguments to
both rhetorical and new media theory.
9. Epilogue in Lieu of Conclusions
This theoretical essay pursued the unveiling of those perspectives of
rhetoric which its most common definitions suppressed for a long time.
It sought, also, new dimensions of new media understanding through
the consideration of visual, spatial, procedural and aural rhetorics. Not-
withstanding its age, the ancient faculty is invigorated and capable of be-
ing applied to new media events. This approach, comprising visual, spa-
tial, procedural and aural subdomains beside the verbal, strove to prove
that rhetoric was more complex than thought of generally. By these di-
mensions, rhetoric can be seen no longer as alienated from discursive
practices of digital and interactive new media. On the contrary, a natural
resonance is manifest. Therefore, rhetoric answers the challenge of bytes
and likes with its readiness to be redefined as the condition of multi-me-
dia existence and as the theory and practice of new media discourse.
Although much remains to be considered, elaborating on the rhet-
oric of images, spaces, procedures and sounds deepens our general and
specific understanding of both the classical discipline and new media
phenomena.
References
Aczél, P. (2012). Mediarhetoric: Complex Visual Literacy. Benedek,
A., and K. Nyíri (eds.). The Iconic Turn in Education (series Visual
Learning, vol. 2.). Frankfurt: Peter Lang, 67– 84.
Aristotle (1991). On Rhetoric: A Theory of Civic Discourse, translated by
G. A. Kennedy, New York, NY: Oxford University Press.
Arnheim, R (1969). Visual Thinking, London: University of California
Press.
Bender, J., and D. E. Wellbery (1990). Rhetoricality: On the Modernist
Return of Rhetoric. Bender, J., and D. E. Wellbery (eds.). The Ends
