Page 125 - Žagar, Igor Ž. 2021. Four Critical Essays on Argumentation. Ljubljana: Pedagoški inštitut.
P. 125
perception, infer ence, and understanding in visual argumentation (and beyond)
thus giving it (at least) basic conceptualization and allowing further neces-
sary cognitive processing.
Framing certain ‘reality’ or situation often implies predicting possible
actors, topics, as well as possible (verbal) exchanges, scripts or scenarios. In
other words, framing certain reality implies choosing or determining the
possible semantic networks, verbal and conversational exchanges, and con-
sequently possible lexical choices as well as boundaries.
Step 4
‘Reality’
Social ‘reality’
Framed ‘reality’
F (p) F' (p)
q q'
R (speaker’s mental M (addressee’s mental
space) space)
If we narrow the perspective even further towards the foreground
(as we always do in everyday life), we come to mental spaces (Fauconnier,
1984). Mental spaces are fleeting, ephemeral constructions, relating to a
certain framed ‘reality’, and triggered by a specific, very often singular el-
ements, such as verbal (visual) expressions, which can assume a (specific)
role in an activated semantic frame, polysemy chain, polyphony construc-
tion or something else.
For the explanation and illustration of the above table, let us try to ap-
ply it to the UvA poster.
R stands for the ‘reality’ of the speaker (speaker’s mental space), and
M for the ‘reality’ of the observer (observer’s mental space). p represents the
poster in question, F(p) its (intended) premise, and q its (intended) conclu-
sion in R.
125
thus giving it (at least) basic conceptualization and allowing further neces-
sary cognitive processing.
Framing certain ‘reality’ or situation often implies predicting possible
actors, topics, as well as possible (verbal) exchanges, scripts or scenarios. In
other words, framing certain reality implies choosing or determining the
possible semantic networks, verbal and conversational exchanges, and con-
sequently possible lexical choices as well as boundaries.
Step 4
‘Reality’
Social ‘reality’
Framed ‘reality’
F (p) F' (p)
q q'
R (speaker’s mental M (addressee’s mental
space) space)
If we narrow the perspective even further towards the foreground
(as we always do in everyday life), we come to mental spaces (Fauconnier,
1984). Mental spaces are fleeting, ephemeral constructions, relating to a
certain framed ‘reality’, and triggered by a specific, very often singular el-
ements, such as verbal (visual) expressions, which can assume a (specific)
role in an activated semantic frame, polysemy chain, polyphony construc-
tion or something else.
For the explanation and illustration of the above table, let us try to ap-
ply it to the UvA poster.
R stands for the ‘reality’ of the speaker (speaker’s mental space), and
M for the ‘reality’ of the observer (observer’s mental space). p represents the
poster in question, F(p) its (intended) premise, and q its (intended) conclu-
sion in R.
125
