Page 122 - Žagar, Igor Ž. 2021. Four Critical Essays on Argumentation. Ljubljana: Pedagoški inštitut.
P. 122
four critical essays on argumentation
of (more or less pure) visuals on different audiences is rather small. In oth-
er words, different audiences (different by age, education, cultural and social
background ...) infer differently (or different ‘things) and via these inferences
come to different conclusions (if any at all).
That is why I would like to tentatively propose a basic sketch, a scheme,
some may call it a model (in the making), I’ll call it a grid, of how (and why)
interpretations of visuals (but not just visuals, verbal arguments operate in
similar way) function, what may trigger the inferences leading to these in-
terpretations (and why), what these interpretations depend on (i.e. what are
the necessary and/or sufficient conditions for such interpretations to un-
fold), and what may be their restrictions and limitations.
I will be using and combining the concepts mentioned in the previ-
ous chapter, but in time other concepts may show themselves useful and
be(come) incorporated into the developing mechanics of the grid.
We will take a look at two perspectives, let us call them an ‘objective’
and a ‘subjective’ one (which are only technical, working terms).
Objective (diachronic) view
Step 1
‘Reality’
The most obvious, natural, neutral and general background (note
that all these adjectives should really be placed between quotation marks,
122
of (more or less pure) visuals on different audiences is rather small. In oth-
er words, different audiences (different by age, education, cultural and social
background ...) infer differently (or different ‘things) and via these inferences
come to different conclusions (if any at all).
That is why I would like to tentatively propose a basic sketch, a scheme,
some may call it a model (in the making), I’ll call it a grid, of how (and why)
interpretations of visuals (but not just visuals, verbal arguments operate in
similar way) function, what may trigger the inferences leading to these in-
terpretations (and why), what these interpretations depend on (i.e. what are
the necessary and/or sufficient conditions for such interpretations to un-
fold), and what may be their restrictions and limitations.
I will be using and combining the concepts mentioned in the previ-
ous chapter, but in time other concepts may show themselves useful and
be(come) incorporated into the developing mechanics of the grid.
We will take a look at two perspectives, let us call them an ‘objective’
and a ‘subjective’ one (which are only technical, working terms).
Objective (diachronic) view
Step 1
‘Reality’
The most obvious, natural, neutral and general background (note
that all these adjectives should really be placed between quotation marks,
122
