Page 388 - Gabrijela Kišiček and Igor Ž. Žagar (eds.), What do we know about the world? Rhetorical and argumentative perspectives, Digital Library, Educational Research Institute, Ljubljana 2013
P. 388
What Do We Know about the World?
we believe that this approach, especially the model of stakeholders, is a
valuable tool not only for understanding a text but also for teaching how
to produce effective texts in organizational and business realms.
References
Askehave, I., and J. M. Swales (2001). Genre Identification and Com-
municative Purpose: A Problem and a Possible solution. Applied
Linguistics, 22/2, 195–212.
Atkin, A., and J. E. Richardson (2005). Constructing the (Imagined)
Antagonist in Advertising Argumentation. Eemeren, F. H. van,
and P. Houtlosser (eds.). Argumentation in Practice. Amsterdam/
Philadelphia: John Benjamins Publishing Company, 163–180.
Bakhtin, M. (1986). Speech Genres and Other Late Essays, Austin: Uni-
versity of Texas Press.
Bitzer, L. F. (1968). The Rhetorical Situation. Philosophy and Rhetoric,
1/1, 1–14.
Bitzer, L. F. (1980). Functional Communication: A Situational Perspec-
tive. White, E. E. (ed.). Rhetoric in Transition: Studies in the Na-
ture and Uses of Rhetoric. PA: Pensylvanian State University Press,
21–38.
Brierley, S. (1995). The Advertising Handbook, London/New York:
Routledge.
Bühler, K. (1934). Sprachtheorie. Die Darstellungsfunktion der Sprache,
Jena: Gustav Fischer.
Calabrese, S. (2008). Retorica del linguaggio pubblicitari, Bologna: Ar-
chetipolibri.
Cantoni, L., et al. (2003). Comunicazione, qualità, usabilità, Milano:
Apogeo.
Clark, H. (1996). Using language, Cambridge University Press.
Cook, G. (2001). The Discourse of Advertising, London and New York:
Routledge.
Corbett, E. P. J., and R. J. Connors. (1965/1999). Classical Rhetoric for
the Modern Student, New York/Oxford: Oxford University Press.
Freeman, R. E. (1984). Strategic management: a stakeholder approach,
Boston: Pitman.
Goffman, E. (1981). Forms of talk, Philadelphia: University of Pennsyl-
vania Press.
Greco-Morasso, S. (2009). The Argumentum Experience. Muller Mir-
za, N., and A. N. Perret-Clermont (eds.). Argumentation and Edu-
we believe that this approach, especially the model of stakeholders, is a
valuable tool not only for understanding a text but also for teaching how
to produce effective texts in organizational and business realms.
References
Askehave, I., and J. M. Swales (2001). Genre Identification and Com-
municative Purpose: A Problem and a Possible solution. Applied
Linguistics, 22/2, 195–212.
Atkin, A., and J. E. Richardson (2005). Constructing the (Imagined)
Antagonist in Advertising Argumentation. Eemeren, F. H. van,
and P. Houtlosser (eds.). Argumentation in Practice. Amsterdam/
Philadelphia: John Benjamins Publishing Company, 163–180.
Bakhtin, M. (1986). Speech Genres and Other Late Essays, Austin: Uni-
versity of Texas Press.
Bitzer, L. F. (1968). The Rhetorical Situation. Philosophy and Rhetoric,
1/1, 1–14.
Bitzer, L. F. (1980). Functional Communication: A Situational Perspec-
tive. White, E. E. (ed.). Rhetoric in Transition: Studies in the Na-
ture and Uses of Rhetoric. PA: Pensylvanian State University Press,
21–38.
Brierley, S. (1995). The Advertising Handbook, London/New York:
Routledge.
Bühler, K. (1934). Sprachtheorie. Die Darstellungsfunktion der Sprache,
Jena: Gustav Fischer.
Calabrese, S. (2008). Retorica del linguaggio pubblicitari, Bologna: Ar-
chetipolibri.
Cantoni, L., et al. (2003). Comunicazione, qualità, usabilità, Milano:
Apogeo.
Clark, H. (1996). Using language, Cambridge University Press.
Cook, G. (2001). The Discourse of Advertising, London and New York:
Routledge.
Corbett, E. P. J., and R. J. Connors. (1965/1999). Classical Rhetoric for
the Modern Student, New York/Oxford: Oxford University Press.
Freeman, R. E. (1984). Strategic management: a stakeholder approach,
Boston: Pitman.
Goffman, E. (1981). Forms of talk, Philadelphia: University of Pennsyl-
vania Press.
Greco-Morasso, S. (2009). The Argumentum Experience. Muller Mir-
za, N., and A. N. Perret-Clermont (eds.). Argumentation and Edu-
