Page 389 - Gabrijela Kišiček and Igor Ž. Žagar (eds.), What do we know about the world? Rhetorical and argumentative perspectives, Digital Library, Educational Research Institute, Ljubljana 2013
P. 389
stakeholders in promotional genres:
a rhetorical perspective on marketing communication 389
cation. Theoretical foundations and practices. Dordrecht: Springer,
215–235.
Kinneavy, J. E. (1969). The Basic Aims of Discourse. College Composi-
tion and Communication, 20/5, 297–304.
Kinneavy, J. E. (1971). A Theory of Discourse. The aims of Discourse, NJ:
Pretice Hall.
Jameson, D. A. (2004a). Implication versus Inference. Analyzing Writ-
er and Reader Representations in Business Texts. Business commu-
nication quarterly, 67/4, 387–411.
Jameson, D. A. (2004b). Conceptualizing the Writer-Readers Rela-
tionship in Business Prose. Journal of business communication, 41/3,
227–264.
Lewin, K. (1947). Frontiers in Group Dynamics. Human relations, 1/2,
143–153.
Mazzali-Lurati, S. (2011). Genere e portatori di interesse: due nozioni-
chiave per la scrittura nelle organizzazioni. Cultura e Comunicazi-
one, 4, 12–18.
McCawley, J. D. (1999). Participant Roles, Frames, and Speech Acts.
Linguistics and Philosophy, 22/6, 595–619.
Perrone, V., D. Bolchini, and P. Paolini (2005). A Stakeholders Cen-
tered Approach for Conceptual Modelling of Communication-In-
tensive Applications. Proceedings of the 23rd annual international on
design of communication. Documenting and designing for pervasive
information.
Post, J. E., et al. (2002). Redefining the Corporation: Stakeholders Man-
agement and Organizational Wealth, Stanford: Stanford Universi-
ty Press.
Rigotti, E., and S. Cigada (2004). La comunicazione verbale, Milano:
Apogeo.
Rigotti, E., and S. Greco-Morasso (2006). Communication: Semiotic
approaches. Brown, K. (ed.) . Encyclopedia of Language and Lin-
guistics. Amsterdam: Elsevier, 658–666.
Rigotti, E., and A. Rocci (2006). Towards a Definition of Communi-
cation Context. Foundations of an Interdisciplinary Approach to
Communication. Studies in Communication Sciences, 6/2, 155–180.
Schriver, K. (1997). Dynamics in Document Design, New York: John
Wiley & Sons.
Wolf, M. (1996). Teorie della comunicazione di massa, Milano: Bompi-
ani.
a rhetorical perspective on marketing communication 389
cation. Theoretical foundations and practices. Dordrecht: Springer,
215–235.
Kinneavy, J. E. (1969). The Basic Aims of Discourse. College Composi-
tion and Communication, 20/5, 297–304.
Kinneavy, J. E. (1971). A Theory of Discourse. The aims of Discourse, NJ:
Pretice Hall.
Jameson, D. A. (2004a). Implication versus Inference. Analyzing Writ-
er and Reader Representations in Business Texts. Business commu-
nication quarterly, 67/4, 387–411.
Jameson, D. A. (2004b). Conceptualizing the Writer-Readers Rela-
tionship in Business Prose. Journal of business communication, 41/3,
227–264.
Lewin, K. (1947). Frontiers in Group Dynamics. Human relations, 1/2,
143–153.
Mazzali-Lurati, S. (2011). Genere e portatori di interesse: due nozioni-
chiave per la scrittura nelle organizzazioni. Cultura e Comunicazi-
one, 4, 12–18.
McCawley, J. D. (1999). Participant Roles, Frames, and Speech Acts.
Linguistics and Philosophy, 22/6, 595–619.
Perrone, V., D. Bolchini, and P. Paolini (2005). A Stakeholders Cen-
tered Approach for Conceptual Modelling of Communication-In-
tensive Applications. Proceedings of the 23rd annual international on
design of communication. Documenting and designing for pervasive
information.
Post, J. E., et al. (2002). Redefining the Corporation: Stakeholders Man-
agement and Organizational Wealth, Stanford: Stanford Universi-
ty Press.
Rigotti, E., and S. Cigada (2004). La comunicazione verbale, Milano:
Apogeo.
Rigotti, E., and S. Greco-Morasso (2006). Communication: Semiotic
approaches. Brown, K. (ed.) . Encyclopedia of Language and Lin-
guistics. Amsterdam: Elsevier, 658–666.
Rigotti, E., and A. Rocci (2006). Towards a Definition of Communi-
cation Context. Foundations of an Interdisciplinary Approach to
Communication. Studies in Communication Sciences, 6/2, 155–180.
Schriver, K. (1997). Dynamics in Document Design, New York: John
Wiley & Sons.
Wolf, M. (1996). Teorie della comunicazione di massa, Milano: Bompi-
ani.
