Page 201 - Šolsko polje, XXVIII, 2017, no. 3-4: Education and the American Dream, ed. Mitja Sardoč
P. 201
Abstracts
MANUFACTURING AND SELLING A WAY OF LIFE
Igor Bijuklič
The article is treating the subject of technocracy in the Progressive era
(1880-1920) focusing on the instrumental character that was ascribed to
communication for achieving social cohesiveness and a perfected sociali-
sation of men among the growing populations of immigrants. It questions
a specific form of social organisation that demanded unity of thought and
behaviour in order the enhance its own processes of production and con-
sumption as a means for national prosperity. Further it tries to explain
how mass production and consumption introduced uniformity as their
new potential and how, consequently, conformism gained an entirely new
character while losing all its explicit characterists.
Keywords: communication, social engineering, social order, consumerism,
conformism
IZDELOVANJE IN PRODAJANJE NAČINA ŽIVLJENJA
– ZGODOVINSKA ANALIZA NOVIH OBLIK KONFORMIZMA
Igor Bijuklič
Članek obravnava tematiko tehnokracije v progresivni dobi ZDA (1880–
1920) in se osredotoča na instrumentalno funkcijo, ki je bila dodeljena ko-
munikaciji kot sredstvu za doseganje družbene kohezivnosti in izpopol-
njeno podružbljanje ljudi med rastočimi populacijami priseljencev.
Vprašuje po specifičnih oblikah družbene organizacije, ki je zahtevala
enotnost misli in obnašanja, da bi okrepila svoje lastne proizvodne in po-
trošniške procese kot sredstev za nacionalno blaginjo. Nadalje skuša po-
199
MANUFACTURING AND SELLING A WAY OF LIFE
Igor Bijuklič
The article is treating the subject of technocracy in the Progressive era
(1880-1920) focusing on the instrumental character that was ascribed to
communication for achieving social cohesiveness and a perfected sociali-
sation of men among the growing populations of immigrants. It questions
a specific form of social organisation that demanded unity of thought and
behaviour in order the enhance its own processes of production and con-
sumption as a means for national prosperity. Further it tries to explain
how mass production and consumption introduced uniformity as their
new potential and how, consequently, conformism gained an entirely new
character while losing all its explicit characterists.
Keywords: communication, social engineering, social order, consumerism,
conformism
IZDELOVANJE IN PRODAJANJE NAČINA ŽIVLJENJA
– ZGODOVINSKA ANALIZA NOVIH OBLIK KONFORMIZMA
Igor Bijuklič
Članek obravnava tematiko tehnokracije v progresivni dobi ZDA (1880–
1920) in se osredotoča na instrumentalno funkcijo, ki je bila dodeljena ko-
munikaciji kot sredstvu za doseganje družbene kohezivnosti in izpopol-
njeno podružbljanje ljudi med rastočimi populacijami priseljencev.
Vprašuje po specifičnih oblikah družbene organizacije, ki je zahtevala
enotnost misli in obnašanja, da bi okrepila svoje lastne proizvodne in po-
trošniške procese kot sredstev za nacionalno blaginjo. Nadalje skuša po-
199
