Page 360 - Gabrijela Kišiček and Igor Ž. Žagar (eds.), What do we know about the world? Rhetorical and argumentative perspectives, Digital Library, Educational Research Institute, Ljubljana 2013
P. 360
What Do We Know about the World?
etc). On the other hand, written sports articles are obliged to provide
more extensive commentaries beside basic information. This gives writ-
ten discourse more opportunity to repeat the same names.
Before we conducted the research, we expected to find the same ex-
amples in written and in spoken discourse (at least the most frequent
ones), but to our surprise spoken discourse was again antonomastical-
ly “poorer”. Out of our top 10 most frequent tokens, only 3 appeared in
both written and spoken discourse and 7 of them were found only in
written discourse. This can be illustrated by the following chart.

Chart 5: Top 10 antonomasias in the daily newspapers and TV news
These numbers represent tokens in the daily newspapers and TV
news. As mentioned earlier, we ignored specialized newspapers and
magazines because we did not have the appropriate specialized sports
program. Out of the original 304 top 10 tokens belonging to written dis-
course, only 122 tokens appeared in the daily newspapers. This “loss” is
more evident when we compare Charts 4 and 5. That is the reason why
we kept the same order of antonomasias.
The only instance of antonomasia that appeared more often in spo-
ken than in written discourse (21:12) was Kauboji. This antonomasia
was so frequently used in the TV news because that week (at the Euro-
pean Men’s Handball Championship) the Croatian national team beat
the French national team in the match that journalists named Rukomet-
ni El Classico = Handball El Classico. In the semi-final match the Cow-
boys played against the Eagles and this event had wide press coverage not
only in sports news.
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